Eleva coffee, a Brooklyn-based coffee roasting company, will be the Dairy Market’s center hall farm-to-cup coffee company. Our motto is Love Your Coffee, Make A Difference, and our name is derived from the Spanish verb “to rise up.” Our owner, Emilio Baltodano, is aiming to offer coffee aficionados a positive and uplifting, yet affordable, coffee experience, while simultaneously helping to lift up the small farming communities that make great coffee possible. Charlottesville is in for a real treat. At our core, Eleva Coffee is about connecting people and driving positive change through enterprise. Eleva sources in three origins, Nicaragua, Guatemala, and Ethiopia, which produce distinct-tasting, spectacular coffees.