Beyond a retailer’s shopping experience, the retail center and physical store design can captivate consumers and further a community. Shopping centers should seek attractive and accessible designs. As social media becomes further intertwined with the Millennial and Gen Z shopping experience, design elements such as artistic wall murals, open kitchens, or vertical gardens can garner the attention of a visitor who soaks in a unique design feature, snaps a photo, and shares it on their social accounts – organic and free online advertising for the restaurant, retailer or shopping center.